Business & Economics Books:

The Publishing Business

A Guide to Starting Out and Getting On

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The Publishing Business by Kelvin Smith
$93.99
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Description

The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

Author Biography

Kelvin Smith has an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provides consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities. Melanie Ramdarshan Bold is a lecturer on the MA Publishing programme at University College London.
Release date NZ
February 22nd, 2018
Country of Publication
United Kingdom
Edition
2nd Revised edition
Illustrations
200 colour illus
Imprint
Bloomsbury Visual Arts
Pages
240
ISBN-13
9781474249515
Product ID
26799306

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