Deep within your mind is a realm filled with powerful symbols that drive your thoughts, behaviour and actions - often without your knowledge. This is the hidden world of "archetypes" - universal symbols responsible for who you are, how the world sees you and what you believe about yourself and your life's purpose. THE POWER OF ARCHETYPES will help you identify, understand and work with the archetypes that exist beyond your conscious awareness to create your reality "behind the scenes." You will, also, learn how to clear out old symbols that may be blocking you from the happiness and success you dream of. You will examine: * The roles of the subconscious and collective unconscious in shaping your identity and why it is so hard to change "you." * The most common archetypes and what they symbolize. * Global archetypes in religion, politics and pop culture and how they affect you. * Ways to identify archetypes working in your life and develop the skills to change them and become more authentic. Archetypes reveal your plot and your purpose. The good news is, if you don't like them, you can choose more empowering symbols to create a completely new story of your life.