Social movements are dynamic processes that are important to study because of their positive and negative impacts on individuals, cultures, language, governments, nations, and the world. They are at once socially, politically, and rhetorically complex. Although no single theoretical approach can encompass the entirety of social movements, interdisciplinary approaches allow for broader scope and richer theoretical explanatory power. The overall goal of this study is to develop a new theoretical approach to understanding social movements and apply it to the transnational organic agriculture movement. This study examines the transnational diffusion of the organic frame from India to England to the United States and analyzes the transformation of the organic frame as it was imported to different sociopolitical and sociocultural contexts.