Combines the adrenaline of NASCAR racing with the dynamic business and investment opportunities of a USD2 billion industry Investment advisor, bestselling author of The Warren Buffett Way, and stock car racing fan Robert Hagstrom brings his expert analysis to the next national phenomenon: NASCAR. This billion--dollar--and--growing industry offers multiple opportunities for sports enthusiasts, business people, and investors alike. In The NASCAR Way, Hagstrom tells the story of this sensational and highly successful business organization from the point of view of an investor and a businessman, beginning with the sport's roots as the vehicle for moonshining to its present day successful commercial phenomenon. As much of a business as it is a sport, NASCAR car racing is the fastest growing spectator sport in the country.