The first priority of the CEO is to guide selection of strategy. Once selected, the next crucial step is to oversee strategy roll out, since to fail at roll out is to fail at the strategy. Imagine a job in your business you know well. Now imagine it being done as well as you can imagine. Call this perfect human performance, and rate it 10 out of 10. Now imagine what actually happens. Rate that out of 10 relative to perfect human performance. The difference is called the performance gap. Close the performance gap and results must improve. The Mind of the CEO provides an overview for senior executives on how to lead their organization such the performance gap is closed and the organization has the greatest chance of greatest strategic success.