China's laws which protect trademarks, brands and domain names are of paramount concern to companies trading with and investing in China. This book analyses these laws, which have recently been promulgated in order to comply with TRIPS, the international agreement on Trade Related Intellectual Property Rights, in preparation for China's possible entry into the World Trade Organisation in 2001. It examines Chinese notions of protecting trademarks and brands, traces the historical background, and considers how Chinese attitudes to law, lawyers and courts might affect this 'foreign legal transplant'. It includes practical details on how to register and protect trademarks, brands and domain names, and how to translate these successfully into Chinese, and also includes an English text of the new laws.