Do multinationals really pursue global strategies? Is globalisation a myth? In this challenging book, Alan Rugman demonstrates through his comprehensive analysis of the world's top 500 MNEs that even the most global companies are in fact fundamentally regionalist in approach. Providing a controversial yet essential analysis of the strategy of top MNEs, this book makes the significant distinction that an MNE can be internationally active across its home region but not be global. Rugman has developed a database at the microlevel for the world's largest 500 companies and calculates their foreign sales across the regions of North America (NAFTA), Europe and Asia. This permits analysis of each of these companies arranged by industry sector, size and region. Expanding on this data the book includes a wide range of case studies of some of the world's perceived global brands and companies, including Starbucks, IBM, McDonalds, Nike, Walmart, Carrefour and Toyota. The book's conclusions force a rethink of strategic priorities. Far from taking place in a single global market, most business activity by large firms takes place in regional blocks. This has profound implications for the strategies of international businesses. This book will be welcomed by academics and advanced students studying global business strategy.