"The inside story, warm and illuminating ...Helps us all understand why America remains so drawn to Reagan."-David Gergen The outpouring of grief and heartfelt tributes following Ronald Reagan's death demonstrated the love and admiration people still have for our nation's 40th president. Now, in this affectionate memoir, Reagan's chief political strategist and friend for 36 years offers a fascinating close-up portrait of the Great Communicator. Taking us inside the 1980 and 1984 presidential campaigns and beyond, Dick Wirthlin shares illuminating anecdotes, off-the-record remarks, and private moments that reveal the true Ronald Reagan. Through it all, Wirthlin points out the unique qualities and talents that made Reagan such a strong leader-and such a great communicator. For anyone who has fond memories of the late president, this admiring reminiscence brilliantly conjures up the strong values, gregarious charm, and all-American optimism that made Ronald Reagan great. "Dick Wirthlin was a member of the Reagan strategic team and his recollections are a valuable part of the real history of the Reagan revolution." -Michael Deaver, political advisor and Deputy Chief of Staff to Ronald Reagan and author of A Different Drummer: My Thirty Years With Ronald Reagan "A window into the secrets of Reagan's success ...with a level of intimacy and grace that only comes from someone who was there from the beginning to see it from the inside." -James Carville Dick Wirthlin (Salt Lake City, UT) masterminded Ronald Reagan's 1980 and 1984 presidential campaigns. He is Chairman of Wirthlin Worldwide, a strategic opinion research and consulting firm he founded in 1969. Wynton C. Hall (Bainbridge, GA) is a presidential scholar who specializes in presidential rhetoric.