Non-Fiction Books:

The Google Generation

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The Google Generation

Are ICT innovations Changing information Seeking Behaviour?
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Description

The Google Generation examines original and secondary research evidence from international sources to determine whether there is a younger generation of learners who are adopting different styles of information search behaviour from older generations as a function of their patterns of use of online technologies. The book addresses the questions: might the widespread availability and use of search engines, such as Google, give rise to a different type of scholar who seeks out and utilises online information sources and thereby develops a different orientation to learning from older generations whose information seeking practices became established initially in the offline world.

Author Biography:

Barrie Gunter is Professor of Mass Communication and Head of the Department of Media and Communication, University of Leicester. Ian Rowlands is a Reader in Scholarly Communication at the School of Library, Archive and Information Studies at UCL and an active member of the Centre for Publishing and CIBER. David Nicholas is Professor of Information Studies and the Director of the School of Library, Archive and Information Studies at UCL. He is also the Director of the UCL Centre for Publishing and a Director of the CIBER research group.
Release date NZ
November 11th, 2009
Audience
  • Professional & Vocational
Pages
220
Dimensions
156x234x15
ISBN-13
9781843345572
Product ID
3716966

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