The Fun of being in a Startup resonates with the thoughts of Dr. Kalam, "It's only when we are faced with failure do we realize that these resources were always there within us. I never thought I would be writing a book in the first place. I never should have but after reading "Whatever you think, think the opposite" by Paul Arden my plans were put to actions through "Start-up." It took me 7 years to bring my whole experience through this book which is the blood & sweat from yesteryears. This book can accompany anyone who wants to start-up at the various levels of their journey. The endless Entrepreneurial opportunities in India need Entrepreneurs more than the people wanting to be an Entrepreneur. If you received this book as a gift from your friends/relatives/colleagues I am sure they love you more than you can imagine, take out some time to thank them. Also, give someone an opportunity to thank you by passing on this book. But before that make sure you read this book good enough to accompany them in Startup journey, it's time to build a community of Unicorns! In hope that this book hits you with what you want right now because, it's the right time to start! Reasons to Start -up now are Free Internet, access to funding, more freedom & flexibility, more support for business than ever, more contribution to India's Economy, more impact on the society or community. "INDIA needs YOU, WORLD needs YOU"

Author Biography

He is an Entrepreneur cum Brand-o-logist who is always on the brand trail, analyzing every detail to understand the brand's chemistry with the market & consumer psychology with the influencer. Apart from being a visiting faculty - Marketing to B-Schools he is a prominent guest speaker, he also freelances as a Marketing Strategist & Analyst for Startups. High on self motivation, conceptual fluency & never give up attitude has made him featured in news for working on root causes like providing eco-friendly lighting solutions to villages. He has been part of various delegations to conferences promoting "GREEN ENERGY" also has been awarded for his contribution to Technical Education by "Karamveer Bhaurao Patil" Award. With exposure in various spheres of marketing from developing brand strategies, marketing plans, digital campaigns, media buying, media planning, public relations & meeting new people are his focus areas. The Fun of being in a Startup resonates with the thoughts of Dr. Kalam, "It's only when we are faced with failure do we realize that these resources were always there within us. We only need to find them and move on with our lives." His work apart from Education development revolves around Consumer Psychology. He also shares his expertise through hands on Workshops & Guest lecture series across India on varied topics like: 1) Business Ideation (Zeroing down your idea), 2) Team Building (The right team to start with), 3) Design Thinking (Innovation - the way forward), 4) Startup Zero (Starting up with INR Zero), 5) Marketing Strategy (The Art of Zero Budgets Marketing/Branding)