The PROCESS, Technology, people model was designed for the industrial age and command-and-control management. This book introduces its 21st century replacement - customers, communities and capabilities - and explains how this new model works in a connect-and-collaborate world. What is a cognitive enterprise? It's a business that's smarter than the smartest people running it. The organization "knows" what its workforce knows; that is, knowledge is shared widely. It's a business that acts with purpose rather than being a space in which executives, managers and staff jockey for position while feeling powerless when trying to accomplish anything important for the enterprise. It's entrepreneurship that scales, and the polar opposite of what most business pundits recommend. And it's one more thing: It's the future. The Cognitive Enterprise gives you the combined expertise, experience and wisdom of popular business commentator Bob Lewis and executive-suite consultant Scott Lee. They want business executives to lead organizations that pay attention to the world around them, evaluate themselves, their changing situations, and the alternatives available to them, and continually adapt. Organizations that, to put a word to it, think.