Kevin Read draws on three decades of practical and academic experience. As Chairman of Bell Pottinger Engage, he established a business of more than 70 consultants with a turnover of £7m in fees. He is also a visiting lecturer at the University of Greenwich and a senior examiner for the Chartered Institute of Marketing. Dr Nicky Garsten has spent nearly two decades working as a journalist, senior in-house practitioner, and PR Consultant at MS&L (a global consultancy in the Publicis Group). She now directs the BA (Hons) degree in PR and Communications at the University of Greenwich and is a Senior Fellow of the Higher Education Academy.