ALFRED HERMIDA is an associate professor at the University of British Columbia, where his research and teaching focuses on digital journalism, social media and new forms of storytelling. A former BBC television, radio, and online journalist, he has also contributed to The Globe and Mail, The Wall Street Journal, The Times of London, and NPR. Among his numerous awards is a 2015 National Business Book Award and a 2010 Canadian Online Publishing Award for best blog, for Reportr.net. In 2011, he was recognized by the Digi Awards as one of Canada's top three social media mavens.