Anne Gately is passionate about reducing the incidence of skin cancer in Australia, particularly by influencing a change to Australia's bronzed culture by leveraging the power of the media and sporting industries. As a Stage IV melanoma survivor, given a prognosis of 12 to 24 months, she has real-life experience of the devastating effects that sun exposure can have. Fortunately, she had a complete response to immunotherapy treatment and just 97 days after diagnosis had no active cancer. She's had a career of over 30 years as a senior marketing leader, working for some of Australia's largest corporates and international advertising agencies delivering advertising solutions for brands including NRMA Insurance, American Express, Optus and Weight Watchers.To help change the narrative, Anne speaks to advertising agencies and marketers about how they can make a difference. She is an active advocate, meeting with politicians, speaking at medical conferences and is a member of the Melanoma Patients Australia Consumer Advisory Group.Anne has appeared on all major Australian television networks, discussing a variety of topics to do with sun protection and skin cancer and will appear in the documentary film Conquering Skin Cancer in 2024.Now living back in Coogee, where she grew up, Anne is walking distance from the beach once again. She is a mad keen ocean swimmer and loves nothing better than to start the day swimming around Wedding Cake Island at Coogee Beach. Anne hopes to inspire Australians to bring about a change in the Australian culture which is currently priming us for skin cancer. A solution for skin cancer lies with all of us, it is a WE problem, not just a ME problem.