Sport is now big business with clubs, sponsors and agents all trying to capitalise on the marketing opportunities created though an association with a team, player or sporting event. Complex agreements might involve anything from broadcasting rights to product endorsement, but each transaction involves common legal and contractual issues vital to the success of the commercial relationship. Sports Business: Law, Practice and Precedents concentrates on the legal issues which must be considered when structuring and negotiating these valuable deals. This second edition has been comprehensively updated and expanded since the first edition (Sport, Business and the Law), and now includes: * coverage of cases such as Arsenal Football Club plc v Matthew Reed * new sections dealing with new media rights, design rights, and image rights * chapters covering broadcasting contracts and sports marketing which have been substantially expanded * over a dozen new precedents gathered together in a separate section * a CD-ROM containing all the precedents for you to adapt to your own needs Written by a team of leading practitioners within the field of sports law, Sports Business: Law Practice and Precedents is indispensable to anyone involved in advising and negotiating sports deals.

Author Biography

Richard Verow, Head of Commercial Legal Services, UEFA Clive Lawrence, McCormicks, Leeds Peter McCormick, McCormicks, Leeds