Alex Lee and Brendan Moffett have worked in publishing and broadcasting for over 15 years. The idea for this book came to them at a long Christmas lunch a couple of years ago when an expectant mum revealed her good news. "So, what are you calling it?" was the cry from around the table. What followed was two hours of fierce debate about the rights and wrongs of her shortlist. They felt compelled to explore further, and this book is the result.