Non-Fiction Books:

Shaping Political Attitudes

The Impact of Interpersonal Communication and Mass Media

Format

Paperback

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Shaping Political Attitudes by Silvo Lenart
$128.99
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Description

Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.
Release date NZ
August 16th, 1994
Author
Country of Publication
United States
Imprint
SAGE Publications Inc
Pages
155
Dimensions
140x216x9
ISBN-13
9780803957091
Product ID
2067225

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