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Seven Steps to Grow Green Market Share by Sylvia Wright
Seven Steps to Grow Green Market Share by Sylvia Wright
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Seven Steps to Grow Green Market Share

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Seven Steps to Grow Green Market Share

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Description

Based on nation-wide research and examples of some of the best marketers and communicators in the business, Sylvia Hoehns Wright provides an understanding of the 6 Ps - product, publicity, promotion, people, planet, & profit - as each influence market share communication. Creating an awareness of communication concepts and business planning, Wright's focus emphasizes 'planet' as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers.
Release date NZ
October 13th, 2010
Author
Audience
  • General (US: Trade)
Country of Publication
United Kingdom
Illustrations
Illustrations, black and white
Imprint
Lulu.com
Pages
50
Publisher
Lulu.com
Dimensions
152x229x3
ISBN-13
9780557709526
Product ID
10064464

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