Are you worried about the economy? Is the thought of brining in new business in this environment keeping you up at night? Do you wish you knew how to survive - and thrive - in a recession? If so, this is the book for you. Selling in a Recession is the definitive guide for any salesperson, sales manager, business owner, or self-employed professional who needs an edge in this tough economy. Written in a brief, easy to understand format, it's designed to fill you in on everything you need to know about finding business in a recession, including: What a recession really means Where to find new customers How to negotiate in a tough economy And ways to actually increase your income You won't find academic discussions or feel-good messages in these pages, but you will find real-world advice on how to tackle a recession head-on. Times might be tough, but with the right skills and mindset, you can not only survive, but come out the other side with more customers than ever! "This book is a real life-saver for any salesperson working in this tough market." -Brian Tracy, author of The Psychology of Selling "Matthew has uncovered the secrets to selling in this tougher economy. If you haven't read Selling in a Recession, then you're probably losing business to someone who has. Matthew has uncovered the secrets to selling in this tougher economy." -Jim Pancero, author of You Can Always Sell More "If EVER there was a right message at the right time, surely it's Matthew Aaron's new book Selling In A Recession. Recessions are when great salespeople can actually prosper and create opportunity if they're willing to make some simple changes in thinking and strategy. This book can help you do it!" -Joe Calloway, author of Becoming A Category of One "Recessions always produce the sweet smell of success for salespeople who are paying attention. Read Matthew Aaron's book and learn how to be one of the survivors!" -Ed Brodow, author of Negotiation Boot Camp "The single best resource available for any salesperson facing a stiff economy." -Carl Henry, sales coach and author of The MODERN Sales System "If you're in sales, then stop worrying about the economy and pick up a copy of this book now!" -Debbie Allen, author of Confessions of Shameless Self Promoters "If you're in sales you need to read: Selling in a Recession: 21 Tips and Strategies to Grow Your Business in a Tough Economy by Matthew Aaron. This insightful and easy to read book will not only help you to think about the current economy with new eyes, it will also help your sales." -Shawna Schuh, Certified Speaking Professional and Profitable People Skills expert "This book is a must read immediately. Things are a challenge in this economy all of us with the responsibility to sell. Matt helps us not only understand the situation but tell us what to do specifically, now." -Thomas J. Winninger, best-selling author of Price Wars "The way to identify a 'recession' is to look for a lack of sales. Matthew Aaron shows you how to do exactly the opposite. He shows you how to find the opportunities and make the sales despite the economy. This thoughtfully written book is spot-on with its recommendations and tips. I suggest that you make it your constant companion while growing your sales as others are cowering in fear." -Jim Cathcart, Motivational speaker and Author of Relationship Selling