'Full of smart tricks and tips to make a seller out of you' PEOPLE.com Ryan Serhant is the very confident guy who wears stellar suits, has a driver, and regularly closes seven-figure deals on Bravo's hit series Million Dollar Listing: New York. On his reality show SELL IT LIKE SERHANT, he uses his sales expertise to teach struggling salespeople to successfully sell everything from golf balls to hot tubs. This book is the blueprint for how to go from sales scrub to sales machine. Serhant was a jobless hand model when he entered real estate. He outlines exactly how he flipped the switch and grew to dominate one of the most competitive sales markets in the world. Using personal accounts and lessons from his biggest (and smallest) deals, he gives fresh insight on how to manage multiple balls, or goals, at once to increase profits and achieve ultimate success. A salesman should not live or die by one deal or client. The ultimate salesperson never closes a deal and wonders, "What now?" because the next deal should already be happening. The Serhant principle is that it takes just as much time and energy to manage one deal as it does six. This book will help you learn how to bring in, control, and manage multiple balls successfully. A true salesperson knows it's a volume business. By juggling all your balls in the air at once and staying clearheaded in the clutter, you're better able to keep your eye on the ball and sell more. Ready, set, go. 'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy

Author Biography

Ryan Serhant is a co-star on Bravo's Million Dollar Listing: New York and star of Sell It Like Serhant. He works as a real estate agent for Nest Seekers International, one of the fastest growing real-estate firms in New York City, and has been named by The Real Deal as one of the most successful salespeople in New York.