Richard Wise, the creator of the infamous Joe Camel ad campaign, was once denounced as a corrupter of our nation's youth by Bill Clinton. Today he is a brand anthropologist and head of WPP s Geometry Global in London, where he has advised such venerable brands as Bulgari, Dunhill, Ritz-Carlton, and Johnnie Walker. He is also an advisor to the Wharton School of Management's Future of Advertising project.