You have a brilliant idea and are ready to invest all your time and hard-earned cash. But what if you aren't really sure how to market or sell that stunning service or perfect product? What if you are a bit of an introvert and aren't even sure that you can sell it at all? In this essential guide, you'll learn how to: * Train and coordinate a sales and marketing team. * Establish prices and profit projections. * Get and keep customers. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there's much more to learn about each topic, but what you'll read here will give you the framework for learning the rest.