Revolution in the Mailbox

Your Guide to Successful Direct Mail Fundraising

By:

Mal Warwick

Format:

Paperback / softback

Series:

The Mal Warwick Fundraising Series

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Description

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Author Biography:

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.

Release date NZ

April 7th, 2011

Author

Mal Warwick

Audience

Professional & Vocational

Pages

352

Series

The Mal Warwick Fundraising Series

Dimensions

178x254x19

ISBN-13

9781118105115

Product ID

10939461

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