From the publishers of Fast Thinking, the world's most foremost innovation magazine, and based on IBM's global CEO study on innovation, Rethinking Innovation delivers a framework for innovating your business model, drawing on lessons learned at Eli Lilly, Virgin, Bharti Airtel and Cirque du Soleil; explains the ABCs of collaboration and the importance of looking beyond your company walls; reports on how Lean Six Sigma techniques have delivered outstanding innovation dividends at Caterpillar and the Korean steel maker POSCO; tells you how to capitalize on emerging web-based technologies, with case studies including Nintendo and IBM; offers thoughts on innovation from Richard Florida, author of The Rise of the Creative Class; Cochlear Chris Roberts; Google vice-president Douglas Merrill; and ResMed founder Peter Farrell.