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Retailing Management

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Retailing Management

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Retailing Management by William R. Davidson
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This edition of a standard text on retailing management has been revised and updated to provide students with a thorough introduction to the field. Professional management of multi-unit retailing institutions is stressed and emphasis is placed on the importance of financial and marketing strategies for profitability. Detailed case studies give readers examples of businesses taken from actual consulting work. Chapters discuss the theoretical foundations of retailing management, the theory of change in retailing, the relation of marketing theory and the marketing concept in general to retailing in particular, the difference between marketing for manufacturing firms and for retailing firms, the consumer environment and consumer behaviour.
Release date NZ
February 10th, 1988
Country of Publication
United States
6th Revised edition
John Wiley and Sons (WIE)
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