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Retail Product Management by Rosemary Varley
Retail Product Management by Rosemary Varley
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Retail Product Management

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Description

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Author Biography:

Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses
Release date NZ
September 16th, 2014
Audience
  • Undergraduate
Edition
3rd edition
Illustrations
27 Tables, color; 34 Line drawings, color; 21 Halftones, black and white; 34 Illustrations, color; 21 Illustrations, black and white
Pages
324
Dimensions
174x246x15
ISBN-13
9780415577588
Product ID
21893683

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