Business & Economics Books:

Relationship Marketing

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Relationship Marketing by Tracy Harwood
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 8-12 days


Delivering to:

Estimated arrival:

  • Around 6-11 April using standard courier delivery


This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing. Key Features - A wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement - Coverage of contemporary issues and topics including technology and virtual communities - The Contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners.

Author Biography

Tracy Harwood, Senior Research Fellow and National Teacher Fellow within the Institute of Creative Technologies at De Montfort University Tony Garry, is a Senior Lecturer in the Department of Marketing at De Montfort University Anne Broderick, is a Principal Lecturer in the Department of Marketing at De Montfort University
Release date NZ
February 1st, 2008
Country of Publication
United States
McGraw Hill Higher Education
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 979 Banana Points