Reading Ads Socially

By:

Robert Goldman

Format:

Paperback / softback

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Description

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

Author Biography:

Robert Goldman is Associate Professor of Sociology at Lewis and Clark College, Portland, Oregon.

Release date NZ

November 11th, 2011

Author

Robert Goldman

Audiences

General (US: Trade)
Tertiary Education (US: College)

Pages

260

Dimensions

156x234x14

ISBN-13

9780415513265

Product ID

20741950

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