A guide to finding a way to do the things you fear, from an expert on behaviour in the business world Is it easy for you to deliver bad news? Do you look forward to speaking in public? Do you enjoy networking? If you answered no to any of these questions, Reach can help. What often sets successful people apart is their willingness to do things most of us fear. What's more, we have the false notion that successful people like to do these things, when the truth is that successful people have simply found their own way to do them. In Reach, Andy Molinsky breaks down the five key challenges underlying our avoidance tendencies and illuminates the path towards enjoying what you once feared. Short, prescriptive, and based not only on the author's ground-breaking research, but on his own personal experience, Reach will help you take the thing you are most afraid of doing and make it a proud part of your personal repertoire.