Rating the Audience

Name: Rating the Audience
SKU: 9017617
Price: 135.00 NZD
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The Business of Media

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Paperback / softback

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Description

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

Author Biography:

Professor Mark Balnaves is Senior Research Fellow in New Media, in the Department of Internet Studies in the School of Media, Culture and Creative Arts, Curtin University of Technology, Australia. Professor Tom O'Regan was the Head of the School of English, Media Studies and Art History at University of Queensland from 2005-2008, Director of the Australian Key Centre for Cultural and Media Policy (1999-2002, Griffith University) and the Centre for Research in Culture and Communication (1996-1998, Murdoch University). In 2002 he was elected a Fellow of the Australian Academy of Humanities. From 2002-2003 he was the Australian UNESCO-Orbicom Professor of Communication. Ben Goldsmith is a Research Fellow at the University of Queensland.

Release date NZ

October 11th, 2011

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

296

Dimensions

156x234x25

ISBN-13

9781849663410

Product ID

9017617

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