With every carefully revised, meticulously updated edition, this popular introductory textbook offers a thoroughly contemporary view of psychological science. The book offers captivating writing and the merging of rigorous science with a broad human perspective that engages both the mind and the heart. Innovative features move students from reading the chapter to actively learning online. How Would You Know puts students in the role of scientific researcher and includes tutorials on key research design principles and the Assess Your Strengths self-tests help students learn a little more about themselves, and include tips about nurturing key strengths. This book can be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.