Lynette Zelezny is an Assistant Professor of Psychology at California State University, Fresno, where she teaches courses in environmental psychology, applied social psychology, statistics, and research methodology. Her research interests are related to environmentalism, gender, and minority issues. Recent publications have focused on the effectiveness of environmental education, translational action research in minority mental health, and cross-cultural research on environmental attitudes and behaviors. She is the author of Methods in Action (1999, Wadsworth) and numerous publications on environmentalism. P. Welsey Schultz is an Associate Professor of Psychology at California State University, San Marcos, where he teaches courses in psychology and statistics. His research interests are in the psychology of environmental issues and the application of psychological theory to help understand and solve social problems. Recent projects have focused on promoting recycling, cross-cultural research on environmental attitudes, environmental education, stereotypes, and prejudice. He is the coauthor of Applied Social Psychology (1998, Prentice-HAll) and numerous research publications in the areas of social psychology and environmental issues.