""Pop Art and Vernacular Cultures" is an incisive, critical intervention into the scene of history-making specific to accounts of modernism. This book and its companion volumes are part of that rare intellectual event which everyone committed to fuller understanding of the history of 20th-century artistic cultures will find indispensable..." - Okwui Enwezor - Dean of Academic Affairs, San Francisco Art Institute. This book provides a cross-cultural perspective on the aesthetics and politics of pop art. It contains eight in-depth illustrated essays, which take a fresh look at the turning point from modernism to post-modernism, casting new light on the shifting boundaries of 'high' and 'low' in different national and international contexts. The collection examines: How does pop art translate across cultures? What does it look like through a post-colonial lens?