An examination of one of the most dreaded and political of diseases - breast cancer. The author looks at why the death rate from breast cancer remained unchanged for 20 years; who is served by medical procedures such as mammography; where the money from fundraising organisations goes; what kinds of stories about breast cancer make the news; how perceptions of the disease can be changed to benefit women with breast cancer. The author was a healthy athletic woman when she found a lump in her breast. After the shock of her diagnosis wore off, she undertook a quest to understand her disease. Her journey, as this book shows, led her from a startling investigation of the labyrinthine medical establishment to an awareness of how both in North America and the UK, researchers, the media and fundraising organizations manipulate appearances and play for high monetary stakes in the breast cancer "game". She also discovered how people with cancer have broken free of apathy, fear and silence. Her book closes with a feminist vision for change and an insider's look at the increasingly powerful cancer movement.