Excerpt from Opportunities in the Newspaper Business The case of the newspaper is slightly dif ferent, for the news sold to the reader and the space sold to the advertiser must be marketed together in the same container, to use an economic phrase. This container, of course, is the white paper on which the news is printed and the advertisement displayed. Between the editorial department, which looks after the text columns, and the ad vertising department, which looks after the advertisements, there is not always the co operation found in the packing industry. The interests of the reader and of the ad vertiser are not always the same. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.