Non-Fiction Books:

On the Accuracy of Nielsen Homescan Data

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Paperback
  • On the Accuracy of Nielsen Homescan Data on Paperback by Liran Einav
  • On the Accuracy of Nielsen Homescan Data on Paperback by Liran Einav
$51.00
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Description

Researchers use Nielsen Homescan data, which provide detailed food-purchase information from a panel of U.S. households, to address a variety of important research topics. However, some question the credibility of the data since the data are self-recorded and the recording process is time-consuming. Matching purchase records from 2004 Homescan data with data obtained from a large grocery retailer, it is evident that quantities purchased are reported more accurately in Homescan than are prices. Many of the price differences may be driven by the way Nielsen imputes prices: when available, Nielsen uses store-level prices instead of the actual price paid by the household. There are also differences by household type in the tendency to make mistakes that are correlated with demographic variables. However, the fraction of variance explained by the documented recording errors is in line with other research data sets for which cross-validation studies have been conducted.
Release date NZ
July 26th, 2012
Audience
  • General (US: Trade)
Contributor
  • Created by United Economic Research Service (Ers)
Country of Publication
United States
Illustrations
black & white illustrations
Imprint
Bibliogov
Pages
38
Publisher
Bibliogov
Dimensions
189x246x2
ISBN-13
9781249206903
Product ID
20919473

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