Roy Tavenor is co-founder, and Chairman of RED DESIGN GROUP, a leading retail design agency. He started his career in FMCG sales and brand management at Unilever, South Africa in 1972. He has been in and around the retailing industry since 1979 when he joined the marketing team of the Edgars department store group. He ran his own retail strategy practice, and in a fit of craziness, started a fashion retail business called T-Mania. When Roy and his family migrated to Australia in 1994, he joined Myer Department Stores as CMO, before becoming a partner in The Retail Partnership, a retail consultancy practice. After a lifetime in marketing, Roy branched out into retail design, co-founding the RED DESIGN GROUP in 2002, founded a digital start-up in 2012 ( not his biggest success but he learnt a few lessons), and founded RED Vietnam in 2017 where the agency has an office in Ho Chi Minh City. With an economics honours degree, and a masters in the University of Hard Knocks, Roy has worked with multiple retailers in Africa, Australia and South East Asia, helping them with their strategies, developing their brands and inspiring RED's team of designers. This is Roy's first attempt at writing, and not surprisingly it's all about his passion for retailing. As he would readily admit, Roy talks a lot and has an opinion on most topics, especially the future of retailing. The best way to capture nearly 50 years of marketing and retailing experience is spend 12 months writing it down. And he's finally done it.