The ultimate concise guide to innovative thinking in a noisy world. Crafted by a bestselling futurist, Rohit Bhargava, and a pioneering venture capitalist, Ben duPont, this book is your blueprint to bigger thinking, better ideas and smarter insights. If you want to have bolder ideas, think like a trailblazing futurist and hone your abilities to find the patterns of everyday life that most of us ignore, this guidebook will help. Spanning just 120 short pages, this is not an intimidating big idea book. It's a digestible guide to bigger ideas. For the past decade, Rohit Bhargava has been publishing his #1 WSJ bestselling "non-obvious" trend book series accurately spotlighting dozens of shifts in culture, business and society. During that time, venture capitalist Ben duPont was hosting a signature annual "non-obvious" dinner bringing together an unusual mix of U.S. Senators, CEOs, and Nobel Prize laureates alongside entrepreneurs, musicians, and students for a unique gathering of idea sharing. Now for the first time ever, this unique duo is bringing their worlds together to offer an original look at how non-obvious ideas really take shape--and how we all can have more of them. It all starts with the SIFT framework- a groundbreaking method designed to unlock your creative potential in four simple steps: Create SPACE for new ideas Uncover INSIGHTS by observing Adjust FOCUS to simplify Define a TWIST to be unique Whether you're dreaming of entrepreneurial success, seeking creative inspiration, or simply aiming to break free from conventional thought, this guide is your key to a world of untapped possibilities. Written in a highly actionable style filled with stories and quick tips that you can start to implement immediately, Non-Obvious Thinking is your handbook to shift your perspective. Are you ready to step into a future where you can see what others miss so you can do what others don't? Join the journey to become a non-obvious thinker, and unlock the potential to change the world, one insightful observation at a time.