Jakob Linaa Jensen is Head of Research for Social Media at the Danish School of Media and Journalism. He has been Associate Professor of Media Studies at Aarhus University for nine years. He has published three monographs, three edited volumes, and more than 30 international journal articles. His research interests include political communication, the public sphere, social media, Internet politics, the sociology of the Internet, and the cognitive affordances of new media. Mette Mortensen is Associate Professor in the Department of Media, Cognition and Communication at the University of Copenhagen, Denmark Jacob Ørmen is a Ph.D. Candidate in the Department of Media, Cognition and Communication at the University of Copenhagen, Denmark