Excerpt from New Product Strategy in Small High Technology Firms New product strategy requires a historical base for assessment. Only an understanding of past product activities can provide the full context by which to evaluate the challenges of new products. In turn, this comparison of the present to the past may be performed along two basic dimensions. The first is the newness of the technology within the new product relative to technology(ies) About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.