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Music Rights Without Fights by Richard Kirstein
Music Rights Without Fights by Richard Kirstein
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Music Rights Without Fights

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Music Rights Without Fights (Us Edition) by Richard Kirstein
$75.00
Music Rights Without Fights (Us Edition)
by Richard Kirstein ~ Paperback / softback
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Music Rights Without Fights

The Smart Marketer's Guide To Buying Music For Brand Campaigns
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Description

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships.

Author Biography:

Richard Kirstein is the UK's leading independent expert on music rights buying for brands. During a music licensing career spanning over 20 years, he has brokered several thousand deals, acting for both music rights buyers and sellers. Since 2010, Richard has been Founding Partner of Resilient Music LLP, a successful specialist consultancy whose clients include some of the world's largest consumer brands in the fashion, automotive, financial services and alcoholic beverage sectors.
Release date NZ
November 13th, 2015
Audiences
  • General (US: Trade)
  • Professional & Vocational
Pages
226
Dimensions
203x203x12
ISBN-13
9781781331675
Product ID
24464207

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