It's no secret that the sales and marketing game has changed drastically for business owners over the last few years. What used to work yesterday, if it hasn't evolved, has become dormant, unproductive, and simply ineffective. With so many options and ways to market your business, how do you choose what marketing techniques and sales methods will convert best for your business? How do you effectively measure your business marketing performance? How do you develop and execute your sales and marketing strategy, tailored to your business needs? The book gathers a series of strategic marketing tips that if read and executed, will indeed improve the reader's average leads and customer conversions. Monday Morning Marketing was written to give the reader the feeling that they're getting one to one coaching, with their very own personal business marketing coach. This book is written for the person who's seriously considering starting his or her own business, as well as for seasoned entrepreneurs who are ready to take their business to the next level. This book is also for experienced business owners who have not become complacent but still seek to find new innovative ideas and methods to consistently increase their leads and convert more customers.