This welcome Third Edition provides students with an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This updated edition provides students with conceptual tools for understanding the role of media in contemporary society - where mass media images come from, how and why they matter, and the kinds of questions and dilemmas that mass media raise about social life. The book: - covers three important traditions in media analysis: the political economy of the media - i.e. who "owns" the media and how do these economic factors affect content, distribution, and media impact; an analysis of media content as a reflector of society's values, culture; and thirdly how the media affect audiences and, conversely, how audiences' interaction with media produce changes in the opposite direction. - provides a sociological approach to mass media by focusing on the big picture and emphasizing relationships between the various components of the media process.
- includes revised Internet resources, the latest data on the media industry, and updated discussions of media policy, online media, and independent media. The book will be an essential resource for students of media studies, mass communication and the sociology of popular culture.
Table of Contents
I. Media/Society 1. Media and the Social World II. Production: The Media Industry and the Social World 2. The Economics of the Media Industry 3. Political Influence on Media 4. Media Organizations and Professionals III. Content: Media Representations of the Social World 5. Media and Ideology 6. Social Inequality and Media Representation IV. Audiences: Meaning and Influence 7. Media Influence and the Political World 8. Active Audiences and the Construction of Meaning 9. Media Technology and Social Change V. Globalization and the Future 10. Media in a Changing Global Culture
William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere. Croteau and Hoynes are the coauthors of By Invitation Only: How the Media Limit Political Debate (1994) and The Business of Media: Corporate Media and the Public Interest (2006). Their new introductory sociology textbook, Experience Sociology, will be published in 2012. David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left.