Media Matters

Name: Media Matters
SKU: 23909785
Price: 85.00 NZD
Availability: InStock

Race & Gender in U.S. Politics

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Paperback / softback

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Description

Now, more than 20 years since its initial release, John Fiske’s classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture. Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use. A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century’ explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today’s students can continue to draw upon in order to understand society today.

Author Biography:

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA. Black Hawk Hancock is an Associate Professor of Sociology at DePaul University, USA.

Release date NZ

February 4th, 2016

Author

Audience

Tertiary Education (US: College)

Illustrations

33 Halftones, black and white

Pages

332

Dimensions

138x216x20

ISBN-13

9781138888203

Product ID

23909785

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