Meat is a broad-ranging and provocative study of the human passion for meat. It will intrigue anyone who has ever wondered why meat is important to us; why we eat some animals but not others; why vegetarianism is increasing; why we aren't cannibals; and how meat is associated with environmental destruction. Nick Fiddes argues that meat's primary cultural importance is founded on its vividly representing to us the domination we have sought over nature - not as individuals, but as members of a society which has historically placed great value on that power. The book draws on original research and analyses academic work, trade journals, advertisements, the popular press, fiction and film. It is extensively illustrated by quotes from conversations with farmers, butchers, vegetarian campaigners, and members of the general public. Placing western preferences in a historical and cross-cultural context, Fiddes questions the rationality of much that we take for granted, and explains many inconsistencies and incongruities in our behaviour. It is a penetrating and highly original discussion of our natural' everyday world.