Business & Economics Books:

Mastering Fashion Buying and Merchandising Management

Format

Paperback

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Mastering Fashion Buying and Merchandising Management by Tim Jackson
$72.99
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Description

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

Author Biography

TIM JACKSON is currently a senior lecturer in Marketing at The London College of Fashion where he has been for the last five years. He has experience of working in both buying and merchandising teams for different high street retailers, including Dash, Burton Retail, and Jaeger. - DAVID SHAW has enjoyed a long and successful career in the fashion industry, and has held both commercial and academic posts. He has lectured at the London College for Fashion and the London Centre for Fashion. Specialising in buying and merchandising, he has worked for famous names such as BHS, Debenhams, Burton Men's Wear, Principles and Bertie.
Release date NZ
November 16th, 2000
Country of Publication
United Kingdom
Illustrations
216 p.
Imprint
Palgrave Macmillan
Pages
216
Dimensions
156x234x15
ISBN-13
9780333801659
Product ID
1692650

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