Web developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business. It's time for you, your business and your career to cash in on the mash-up. The days of being defined by a single job title are vanishing. In the new economy our core competences are increasing; we've gone plural, perfecting multiple skills that reflect the multiple talents we have to offer. Today we are witnessing the rise of the workplace 'mash-up' and the smart guys are creating new revenue streams with each new skill they add. At the same time they're making themselves highly desirable, better paid and carving out more fulfilling and authentic work lives. Mash-up! shows you how you can join in the game.

Author Biography

Ian Sanders is passionate about capturing and communicating ideas. He works with businesses turning their thinking into marketing content that tells a story across multiple platforms. His career has seen an obsession about 'doing', driven by curiosity and insight rather than a big plan. Ian applies a rapid mindset to all projects, recognising that the value lies in execution. Through his own ideas and writing he's on a mission to disrupt the business status quo. Ian contributes to the Financial Times and Monocle magazine's audio channel Monocle 24. Author of four books, his work has inspired readers to change their lives; Tom Watson the British MP who famously challenged Rupert Murdoch, said "thanks Ian. You helped me rediscover the inner rebel". David Sloly trained as a journalist with the BBC. Fired for humiliating a politician, he became highly sought after and was soon snapped up to create award-winning content for the UK's first independent radio production company. David is also a psychotherapist and hypnotherapist, so if an employer tries to fire him now, he hypnotizes them into drastically increasing his salary.