Since it was launched in the mid-1980s, the modern men's lifestyle magazine has provided an important popular site for the articulation of modern masculinity and for speaking to the male consumer. This edited collection explores this burgeoning genre, its production and consumption, and related constructions of masculinity. The book provides a broad-ranging, interdisciplinary introduction to the subject, drawing on scholarship from sociology, media studies, cultural studies, and linguistics. The contributors make use of a range of methodologies, including interviews with magazine editors, focus groups with readers, corpus linguistics and discourse analysis. Most also use new research data for their analysis, including comparative data from men's magazines in different countries, gay magazines and sporting magazines.