Marketing, the Film Reader
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Paperback
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Description
Marketing, the Film Reader considers the unique challenges of marketing the 'product' of film and the impact of film marketing on the creation and reception of cinema texts. Contributors examine all the major components of film marketing, discussing significant marketing issues and lessons across film history, and considering the social impact of film marketing. Includes essays by: Charlie Keil, Janet Wasko, Michael Budd, Susan Ohmer, A.D. Murphy and Diane Waldman. Contributors include: Charlie Keil, Janet Wasko, Michael Budd, Susan Ohmer, A.D. Murphy, Diane Waldman.
Release date NZ
April 1st, 2006
Audiences
- Postgraduate, Research & Scholarly
- Professional & Vocational
- Undergraduate
Contributor
- Edited by Justin Wyatt
Country of Publication
United Kingdom
Illustrations
15 b&w photographs
Imprint
Routledge
Pages
240
Publisher
Taylor & Francis Ltd
Series
ISBN-13
9780415235204
Product ID
1681165
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