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Marketing: The Basics on Hardback by Karl Moore
Marketing: The Basics on Hardback by Karl Moore
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Marketing: The Basics

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Format:

Hardback
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Description

Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.

Author Biography:

Faculty of Management, McGill University, Canada
Release date NZ
November 20th, 2009
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Edition
2nd edition
Pages
254
Dimensions
129x198x23
ISBN-13
9780415778992
Product ID
3323934

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